How it should work

Real Estate

While many internet-savvy real estate professionals know what a Virtual Assistant is or what do they do, there are a number of people who are just starting to ride the interwebs hype train. This section is for them.

Additionally, more often than not, virtual assistants live in different parts of the world. You can use this to your advantage and have them work on some tasks while you sleep, basically turning your business into a 24/7 operation! However, you can also have them work on your time zone and be on your beck and call at any time of the day.

Virtual assistants help businesses in different types of industries by lifting a massive amount of workload involved in running a business. You can have them do various tasks, like managing your social media, handle your accounting, answer emails, and many more.

The key difference between a “solopreneur” (someone who is the only person in their business) and a business owner is a team!

Whether you hire a single Virtual Assistant or you build an entire team of virtual staff, outsourcing to remote team members can have a significant impact on your productivity and the growth of your business.

Here are some of the main duties a Real Estate Virtual Assistant can perform and help your business reach new heights:


Research is one of the most important tasks in the real estate industry and it must be done on a regular basis. It is, however, rather time-consuming. You could be preparing for a client meeting, but instead, you still have to analyse numerous information like rate of migration, lending rates, developments, and other real estate fundamentals.

Luckily, having the right Virtual Assistant can lessen the hours of reading nauseating information and just give you a report about whatever research points that you actually need.

These research points may include:

  • Finding the ownership of a property and deed type
  • Checking out establishments within a property’s vicinity
  • Looking for properties with good pricing and upside potential (For Sale as well as To Let)

Cold Calling

Cold calling requires some skill in speaking, but it is also quite boring. However infamous, it is still used as one of the marketing strategies to help gain more prospective clients that may want to purchase a property. You can give a list of numbers to call to your Virtual Assistant and have this task removed from your plate.

Data Entry

Imagine having to type or update all the names, addresses, emails, status reports, and other vital information about your clients. This may seem like a meager task, but it can also take a lot of your time. With a Virtual Assistant at your disposal, you can simply outsource this tedious yet very much important task and have it ready and organised in a spreadsheet.

Basic Bookkeeping

Keeping track of income and expenses is valuable in running a business. Otherwise, it will be difficult to evaluate your current financial performance, which can prevent the business from growing.

While some real estate agents prefer to do their accounting themselves, basic bookkeeping is yet another task that a virtual assistant can lift off your shoulders. With a Virtual Assistant’s help, you can have instant access to all the important details regarding your financial status.

Managing/Organising Contracts

Whether physical or digital contracts, every person in the real estate industry knows that it is the most vital piece that can make or break a sale. Additionally, one of your clients may lose their copy and ask you for another. Hence, the last thing you need is losing a contract or forgetting where you saved it — something that can be avoided when you have a Virtual Assistant work for you.

Setting up Appointments

Setting your appointments yourself is not difficult. It can, however, get confusing when you have to think about other equally important things. Moreover, you will never know when client meeting requests would come banging on the door, so having an organised appointment schedule is also vital.

Now, since this is an easy task, you can expect a virtual assistant to handle setting and organising appointments for you. With their help, you don’t have to worry about confusing one meeting after another (or even think about your schedule for the month) Furthermore, being on time & well prepared (even well researched) for each of your meetings can help you close deals and get more referrals.

Online Tasks

Another relevant online technology that can help a real estate business keep up with the digital age is online marketing. You may have heard of it, or you may already have it running, so you most likely know that it needs a lot of time and effort. This, of course, is another task that a Virtual Assistant can handle.

Your virtual assistant can help you manage your social media and website content, write and/or upload blogs and articles, manage newsletters, manage online ads, and more. Removing these tasks from your table can speed things up for your business since running an online marketing campaign isn’t an easy task. Hence, you can set up your Virtual Assistant for some training, or you can look for someone with at least some knowledge about online marketing.

Other online marketing tasks may include:

  • Promotions
  • Analytics
  • Content marketing
  • Email marketing
  • Public relations


Prospecting involves opening your doors to more sales opportunities and scouring every nook and corner to find more potential clients, be it a Buyer, Seller, a Landlord or a well vetted Tenant. Although quite essential to boost your sales, this can take a huge amount of time. But if you have a virtual assistant working for you, you will only have to think about meeting clients and closing deals, while they look for more.

"Making a customer experience investment should not be considered a business cost, but a sales opportunity. The pennies that go into developing a better customer experience will come back to you ten times over in sales"

International Pricing Guide