How it should work

Marketing

You are an entrepreneur putting your best efforts into building your business brand, but somehow it doesn’t get you the desired results?

There are numerous hats that you as a business owner have to wear, so you could let a Virtual Assistant with expertise in the field of marketing at least take care of presenting your business in the best possible light and persuading your prospects to purchase from you.

Don’t you think it would be more effective and hassle-free?

With the right professional, it would undoubtedly be a game-changer for your online business.

The key difference between a “solopreneur” (someone who is the only person in their business) and a business owner is a team!

As a business owner, one doesn’t do everything by themselves. They build systems and employ people to perform tasks for them and achieve desired results. These are necessary steps to building a scalable business that continues to grow, even when you are not on the clock.

Whether you hire a single Virtual Assistant or you build an entire team of virtual staff, outsourcing to remote team members can have a significant impact on your productivity and the growth of your business.

Here are some of the main duties a Marketing Virtual Assistant can perform and help your business reach new heights:

Creative

  • An email template can make the difference between a mail that makes its mark and one that doesn’t.
  • Choosing the right layout of communication across email marketing platforms is a task your virtual assistant can ace for you.
  • When it comes to templates, attractive, consistent formats that your audience can relate to can be sourced from an able virtual assistant.
  • Virtual assistants can also have a template in place, so it can be consistently applied across your different work emails.

Administrative

  • If you need to create an email database from a manual signup process such as an exposition, competition or market event, the details can be uploaded onto spreadsheets and added to your platform.
  • Mass marketing emails can easily be managed with an able virtual assistant to manage your work emails.
  • For the perfect marketing, virtual assistants can also choose the aptest messages.
  • A virtual assistant with copyrighting capabilities can write the perfect email, keeping text in line with business brand and strategy.

Content Marketing

  • Figure Out the Best Content Channels and decide on content types.
  • Create and manage Content Calendar
  • Create, Distribute and Market the Content
  • Measure the results and prepare reports

Email Marketing Campaigns

  • Personalise your messages
  • Segment your subscribers
  • Send mobile friendly emails
  • Test copy, design and buttons
  • Automate email campaigns when possible

Digital Marketing, SEO & SME

  • Building an SEO strategy specific to the objectives of the clients
  • Content marketing, writing and editing content
  • Link building, rank tracking, keyword research and writing meta tags
  • Experience with various web optimisation tools
  • Performing competitor analysis and technical audits
  • Performing analytics to gauge website's health check

Social Media Campaigns

  • Research, strategy and implementation of social media programs.
  • Managing, monitoring and maintaining social media sites and consistently updating content and design.
  • Coordination of all social media activities within designated response times.
  • Researching, data scraping and compiling content into editorial calendars.
  • Editing/designing social media pages.
  • Writing rich content blog posts. In some cases this may be the role of a copywriter who works closely with the social media marketer.
  • Prepare polls and competitions to engage audience

Market Intelligence

  • Many platforms have inbuilt analytics, to ensure emails can be tracked over time.
  • Now, track your mail for open through, click through rates and compare it to industry averages to test the success of your email marketing communication, using the virtual assistant’s expertise.
  • Using the understanding of marketing goals, a virtual assistant can be the perfect email consultant to offer advice and boost results. virtual assistants offer email marketing expertise and experience.
  • From the MailChimp mojo to the Funnel ninja, there’s so much your virtual assistant can be for your business. Creating email list segments, sequences and automation roles, A/B testing emails with send times or different subject lines, getting the right text, link and images in and testing software systems as business growth occurs, your virtual assistant can do everything.
  • Virtual assistants can extract data about every aspect of the email marketing campaign.
  • Apart from tracking the number of click-through or opening rates, virtual assistants can also provide analysis about possible causes for these.
  • For conversion rate optimisation and online reputation management, you need an email managing virtual assistant.
  • Your virtual assistant can track emails reach, click through, opening rate and time, the location of the viewer, subscription rates and a whole lot more.

"Making a customer experience investment should not be considered a business cost, but a sales opportunity. The pennies that go into developing a better customer experience will come back to you ten times over in sales"

International Pricing Guide