This is probably the first freelancer to look for. As you move to e-commerce, you will need to peddle your products through different online selling platforms. Who doesn’t know Amazon or Shopify?
An e-commerce platform, plus your own website, is necessary to market your brand.
Your website is the face of your brand. You can choose to make it look amateurish (the drag-and-drop templates are so easy to learn) or professional. The latter requires the skill of a professional web designer who will go beyond just customising the free templates on Shopify, for example. They are also capable of integrating different applications that will make store transactions easier for both you and your customers.